Cisco Announces Intent to Acquire 1 Mainstream; Helping Customers Deliver Outstanding TV Experiences to Any Device

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate simply not possible with traditional TV technologies.”

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