“UK broadcaster Channel 4 has announced that its online video-on-demand (VoD) 4oD service reached 427m ‘long-form’ video views in 2011 across all platforms, representing a 16% increase on 2010.

Launched in November 2006, 4oD offers a range of programmes that have been recently broadcast on Channel 4, E4, More4, and from its archives that are permanently available to view. We reported back in August that Channel 4 was relaunching the service, that it says was ‘geared towards enhancing the user experience’, including predictive search and viewer-driven recommendations, which are designed to help the discoverability of archived content.”

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