“Following are 3 video predictions for 2012 from Ran Harnevo, AOL’s SVP, Video.
1. Video ad-networks will drive an artificial race to the bottom
The massive amount of money we have been seeing poured into video ad-networks this year will allow a more aggressive fight for market share and significant margin cuts – ultimately creating an artificial race to the bottom that will drive down video CPMs on audience extension buys. Differentiating premium inventory in this environment will be key for content companies that will try not to join the commoditization.”