“A packed annual summit of the Digital Television Group, the industry association with responsibility for receiver standards in the United Kingdom, has been considering the future of hybrid broadcast and broadband services. Notably absent was any representation from YouView, the long-promised platform that has yet to launch, although it was suggested that could now be planned for 14 May. The DTG is meanwhile moving ahead with its own hybrid television taskforce and the BBC is renewing its interest in the red button.”
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A pioneering study into the effectiveness of advertisements on internet-connected Smart TV platforms in the United Kingdom has revealed some initial promising results. The study, jointly conducted by US-based digital media management company Rovi Corporation and British market research firm Decipher, showed that most UK owners of connected devices like internet-enabled HDTV displays and Blu-ray players are engaging with the app content delivered by such platforms on a regular basis.
comScore, Inc has released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users. Among its findings, the analysis shows mobile and video advertising gaining traction in reaching a sizeable percentage of the total audience.