The connected STB, not cloud, will dominate the next decade

Decipher, the UK media consultancy, has just published research that indicates that cord cutting is finally starting to be felt in the UK but points to weaknesses in the Smart TV consumer proposition that mean platform operator connected STBs are winning the battle for our attention. The research, which harnesses findings from a 3,000 home study plus detailed market analysis, indicates a bright future for the connected DVR especially.

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