Disney CEO: Long-Term, There’s an “Inevitability” to ESPN Being Sold Directly to Consumers – Videonuze

Disney CEO Bob Iger was interviewed on CNBC’s ‘Squawk Box’ this morning (see below embed) and offered a surprising long-term vision for ESPN, saying, ‘Eventually, ESPN becomes a business that is sold directly to the consumer, where there’s an engagement that ESPN will know who their consumers are, will use that information to customize the product to enable personalization, to engage more effectively and offer advertisers more value as well. That’s longer-term. I think there’s an inevitability to that, but I don’t think it’s right around the corner.'”

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