Europe’s pay-TV sees worst growth since 2010; a sign OTT traction is gaining

Europe’s pay-TV sees worst growth since 2010, a sign OTT traction is gaining
Looks like Europe may finally be feeling the effects of increased OTT traction as pay-TV subscriber growth hit 0,4% in Q2 2015, the slowest increase since the end of the Great Recession in 2010.
IHS reports that subscriptions declined in a significant number of markets throughout Europe and pointed to continued decline in the cable sector, which lost about 185,000 subscribers in the quarter.

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Cisco Announces Intent to Acquire 1 Mainstream; Helping Customers Deliver Outstanding TV Experiences to Any Device

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate simply not possible with traditional TV technologies.”

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