NAB 2012 OTT Advancements & Doubts – blog.eltrovemo.com

“NAB 2012 closed its doors two weeks ago, so it’s a good time to draw an appraisal on various themes concerning OTT issues, and especially premium OTT issues, that have been handled through industry technology offer during the tradeshow. Here we’ll go from production to distribution and examine the salient NAB facts and products, at least the ones which have a potential influence on OTT workflows evolution in the coming months (or years ?).”

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Will You Rent Your Next Live Encoder? – Streamingmedia.com

“Cloud streaming delivery models such as Microsoft’s Windows Media Azure could change the landscape for dedicated encoders.

 

In our recent coverage of the National Association of Broadcasters’ show (NAB), we mentioned Windows Azure Media Services as one of several emerging cloud models for scaling up streaming delivery to television-level viewership. The benefit of cloud-based delivery holds potential, yet one part of Azure Media Services was under-reported: live streaming.

 

Why does live streaming in Azure Media Services demand more attention? We think the inclusion of at least one live encoder option is a precursor to a larger trend that will occur within the live encoding space: a move towards one-off rentals of live encoding and away from buying dedicated live encoding resources.”

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Cloud Makes Impact on TV Execs at NAB Show | Cloud Computing Journal

“For the first time in NAB history, cloud computing was put on the agenda. Thanks to the efforts of the Distributed Computing Industry Association (DCIA.info), a pavilion was dedicated to looking at how the cloud relates to the A/V ecosystem at each stage of the content distribution chain, from collaboration to storage, delivery and analytics, ending the cloud portion of the show with ‘Disruptive Effects of Cloud Computing Will Continue.’”

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NAB 2012 Trend: Transformation at the Speed of Delivery ยป Limelight Blog

“It seemed that everywhere I turned at NAB 2012 I saw the same message: we can deliver your video to mobile. Whether it was with proprietary software or special transcoding equipment or, it sometimes appeared, bubble gum and popsicle sticks, lots of providers, big and small, had a solution for mobile video delivery.

 

And, of course, it’s no wonder. Mobile is on everyone’s mind and delivering to mobile can be a very complicated proposition. With a variety of devices (increasing every day) and format fragmentation, businesses can get overwhelmed quickly with the prospect of packaging video content for people on the go.”

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NAB Universal Sports Network Deploys Brightcove | Broadcasting & Cable

“Cloud content services provider Brightcove has announced that Universal Sports Network has rolled out the Brightcove Video Cloud online video platform to deliver live and on-demand sports coverage to its website UniversalSports.com.

Universal Sports Network, which is a partnership between NBC Sports and InterMedia Partners, is using Video Cloud to deliver more than 2,000 hours of original, Olympic, adventure and endurance sports programming to both Adobe Flash and HTML5 desktops and devices.”

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Elemental demos with content distribution, audio and other partners at NAB – Videonet

“In an impressive display of trade-show partnerships, Elemental Technologies has announced that thirteen partners were including Elemental’s video processing solutions for multi-screen content delivery in their booths this week at NAB.

 

This collaborative fest is a sign of the traction that Elemental has gained in several markets. At the end of 2011, Elemental touted the milestone of 100 enterprise customers acquired since it launched its professional product line in 2010. Among its marquee customers are Comcast, ESPN and HBO. The six-year-old Portland-based company said that its customer wins drove a 300 percent growth in revenue in 2011.

 

The NAB collaboration also reflects a diverse portfolio that includes streaming, transcoding, server, file-to-file, management and video compression products. Elemental sells into a range of markets, including service providers, broadcasters, programmers and premium brands. It positions its solutions within what it calls “the new media aftershock,” which relates to the large number of customized streams that content producers and distributors require in a multi-screen world.”

 

via @supakolya

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Brightcove Unveils Video Paywall Solution Framework & Google Widevine DRM Support | Brightcove Blog

“The path to success for media publishers today requires not only reliable and secure distribution across an increasingly fragmented device landscape, but also flexible monetization options that include both advertising and pay-media models. Today at the NAB conference, we announced two new ways in which we are helping media publishers to remove the cost and complexity that typically confronts these organizations as they look to expand their distribution and monetization opportunities across the Web, mobile devices and Smart TV platforms.”

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