Shazam app launches second-screen experience for 20k AMC, Regal, & Cinemark theatres – 9to5mac

NCM Media Networks, owners of the largest cinema network in the U.S., is about to roll out a new preshow program to its 20,000 theatres that will integrate with theShazam iOS app for a unique second screen experience. That means all preview content played before films at the company’s Regal, AMC, and Cinemark theatres will now be recognized by the audio detection/discovery app and in return Shazam will display info, bonus content, and links to purchase content related to what’s on screen…”

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