“Hollywood’s ‘creative accounting’ has been an industry joke for years. Studio bean counters worked overtime to find ways to bury profits and turn box-office hits into bottom-line bombs that didn’t show a profit — or return revenue to their creators.
But as the VOD business has become more meaningful for independent films — which are increasingly squeezed out of movie theaters by big-budget studio pictures — some companies are starting to release pay-per-view sales figures.
The best example is Richard Gere’s “Arbitrage,” which is poised to set VOD records thanks to its solid performance on such platforms as iTunes, Amazon.com and cable and satellite television pay-per-view channels.”
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