We’ve been talking about ACR (automatic content recognition) in blogs and at conferences for quite some time now (most recently, the 10th prediction for second screen trends in 2013). For many players in the ecosystem (including consumers), the ability to trigger an event on the second screen based on what is happening on the first screen is somewhat of a holy grail of enabling technology capabilities. But as we discussed at NAB in April and at IBC in September, this has so far remained elusive in terms of real scale for consumers reached because of the challenges inherent in each of the various approaches.”
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