VideoNuze Podcast #284: Online Video is Making ESPN’s World More Complicated – Videonuze

I’m pleased to present the 284th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week we turn our attention to ESPN, which was prominently in the news on Monday, when Disney CEO Bob Iger stated that he believes it’s inevitable that long term ESPN will be sold directly to consumers, instead of in the traditional multichannel bundle. To be fair though, Iger wasn’t ready to put any timeline on this move, so it’s clearly not happening any time soon.”

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Disney CEO: Long-Term, There’s an “Inevitability” to ESPN Being Sold Directly to Consumers – Videonuze

Disney CEO Bob Iger was interviewed on CNBC’s ‘Squawk Box’ this morning (see below embed) and offered a surprising long-term vision for ESPN, saying, ‘Eventually, ESPN becomes a business that is sold directly to the consumer, where there’s an engagement that ESPN will know who their consumers are, will use that information to customize the product to enable personalization, to engage more effectively and offer advertisers more value as well. That’s longer-term. I think there’s an inevitability to that, but I don’t think it’s right around the corner.'”

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