The AOL On Network can now reach over 85 percent* of consumers with launch of smartphone and tablet apps – AOL

“The AOL On Network today announced the launch of native mobile apps for iOS and Android devices. With more than 420,000 videos that feature topics from technology to breaking news to cooking and more, The AOL On Network provides viewers with the top content they need to see at the right time. Already accessible through the desktop web and 10 connected TV devices, today’s launch of native apps for mobile and tablet devices gives consumers nearly ubiquitous access to AOL On’s content.”

See original here

Magnify Teams Up With AOL To Bring Curated, Premium Video Content To Publishers | TechCrunch

Excerpted from article:

“As the volume of content on the Web continues to explode, with no sign of slowing down, Magnify founder and CEO Steve Rosenbaum says that he thinks consumer content consumption is fundamentally changing. Video curators, which have become critical to discovering, organizing, and contextualizing content, will play an increasingly important role.

 

Magnify gives them the opportunity to offer curated video experiences, along with providing them with the tech to upload and share videos, create playlists, offer commenting, reviewing, content controls, analytics, and monetization options.

 

Today, Magnify is taking a big step in that direction by announcing a partnership with Aol that will make its library of nearly 420,000 videos available to curators using Magnify’s platform.

 

Rosenbaum says that this partnership is important because, until now, it’s been hard to get paid for curation. As a result, monetizing curation by way of premium content is becoming increasingly popular, he says.

 

The partnership is a boost for Magnify’s current users, as well, as the content they offer is going to get more diversified in terms of its sources. Through Aol, Magnify will add 40 content sources its curation platform in everything…”

 

Read full original article here:

http://techcrunch.com/2012/09/20/magnify-teams-up-with-aol-to-bring-curated-premium-video-content-to-publishers/

See original here

Netflix, YouTube and Hulu Believe: Bill Gates Was Only Partially Right

16 years ago Microsoft CEO Bill Gates wrote a long article about the future on the Internet. He titled it: Content is King. This was 1996 and the digital world was in its infancy: only 20 million Americans went online regularly (compared to 245 million today) and the most popular websites were AOL (41%), Webcrawler.com (33%) and Netscape (31%).

See original here

Six Digital Industry Leaders Join Forces to Create the First Digital Content via @videonuze

“In a collaboration first, AOL, Digitas, Google/YouTube, Hulu, Microsoft Advertising and Yahoo! join forces to bring the Digital Content NewFronts (#DCNF) to the U.S. market. Online ad spend is expected to grow 23% in 2012 to $39.5 billion in the U.S. Further, U.S. online video ad spending grew by 52.1% in 2011. By 2015, video ad spending will reach $7.1 billion, up from $2.16 billion in 2011″

See original here