Kids-Oriented Cable TV Networks Are Being Decimated By OTT Options

There’s no better illustration of the massive disruptive impact of OTT options like Netflix, Hulu and Amazon Prime than the decimation of kids-oriented cable TV networks currently playing out. According to Todd Juenger, senior analyst at Bernstein, whose weekly TV Audience Tracker (which is based on Nielsen data), I closely follow, viewership of kids cable TV networks is down 23% quarter-to-date in 2015 vs. the same period of 2014.

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Studios to Reap $6.8 Billion From SVOD Syndication in 2015 – Variety

NetflixHulu Plus and Amazon Prime are going to be a godsend to Hollywood’s major studios in the coming years, if projections issued Thursday from RBC Capital Markets are any indication.

Analyst David Bank estimates that the three biggest subscription VOD services will spend a collective $6.8 billion on programming in 2015. Not only does that represents a healthy increase over the $5.2 billion estimated to hit the studios this year, but he expects double-digit year-over-year increases in SVOD syndication spend for ‘years to come’ taking into account the aggressive international expansion of companies like Netflix in particular.”

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