In 2007, YouTube was only two years old, had just been acquired by Google for $1.65 billion, and was still mostly dominated by ridiculous things like “Laughing Baby.” According to Folio, only 25 percent of marketers were making use of online videos.
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Microsoft has put its weight behind WebRTC, a plugin-free technology for voice and video communications in the browser. However, it proposed a different approach than the one currently favored by other browser vendors, and warned against implementing the technology before there’s a common standard.
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