Owning the conversation around event broadcasts

So the first weekend of Olympic action has finished and I’ve been putting in some serious hours of Olympics watching, mostly on TV but with a very wet trip to the Mall in between. The BBC coverage has been outstanding with seemingly unlimited viewing options, having broadcasts on three BBC channels as well as a red button service and a plethora of options online.

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Intel® Media SDK Accelerates Development on Sorenson Squeeze – CreativePlanet

“you looked “under the hood” of a computer processor, you would find that there are very few functions it could ever be asked to perform that required more raw computing power than video encoding, decoding and transcoding. The engineers at Carlsbad, Calif.-based Sorenson Media devote a great deal of their resources to devising the best ways to harness the power of specific processors (from manufacturers such as Intel).”

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