Ooyala today announced it has raised $35 million in new capital to aggressively standardize digital video experiences provided by multi-service operators (MSO’s) and TV programmers worldwide on the Ooyala video streaming, monetization and discovery platform. Telstra Applications and Ventures Group, a subsidiary of Australia’s largest telecommunications and information services company Telstra, led the Series E round, with prior investors Sierra Ventures, Rembrandt Venture Partners and CID Group participating in addition to other strategic investors.

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