Today, traditional broadcasters, networks and many upstarts deliver a breathtaking number of online playbacks every day, and suddenly there needed to be methods for monitoring, testing and measuring the stability and reliability of this new delivery medium. There’s even a new name for video that’s delivered online on demand to viewers: over-the-top (OTT) video.
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No matter how fantastic your video creations are, it will mean nothing if you don’t market and distribute them effectively. Online video distribution should be a part of your video marketing strategy and is as important, if not more so, than the video production process. Not only do you need to ensure that you distribute your video to ensure it reaches a wide audience, you also need to measure the impact of your different distribution methods to inform future strategy.
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