Role of Google and Apple in internet-connected TV market still unclear, says Red Bee CTO – StrategyEye Digital Media

“The role that tech giants such as Google and Apple will play in the TV market is still “uncertain”, according to Red Bee Media CTO Steve Plunkett, with both firms upping their stakes in the broadcast space over the last year. Speaking to StrategyEye, Plunkett praises the entrance of major tech and internet players in a space that has been ‘pretty static’, but says their chances of success remain unclear.”

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Shazam’s TV Strategy – www.businessweek.com

“Shazam now offers the same feature for TV shows and live events. The big test will come during the Summer Olympics, which begin July 27. Through a partnership with NBC Sports (CMCSA), viewers will be able to use Shazam to get extra info about athletes and events and to participate in polls as they watch. Says marketing chief Jones: “We’re planning to demonstrate that second-screen experiences have arrived, are mainstream, and can be quite useful and compelling.”

 

via @videonuze www.videonuze.com

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Synacor’s TV Everywhere Platform to Serve As an Authentication Agent for Olympic Streaming – Broadcasting & Cable

“Synacor Inc.’s TV Everywhere Platform is serving as the authentication device for almost 40 video distributors of NBCUniversal’s coverage of the 2012 Summer Olympics.

 

Buffalo, N.Y.-based Synacor’s TV Everywhere Platform on behalf of the company’s pay-TV clients — a roster that includes No. 3 distributor Dish Network and No. 6 Charter Communications — will potentially verify tens of millions of CNBC and MSNBC subscribers, so they will be able to access NBCU’s 3,500 hours of live streaming Olympic action and attendant content from London.”

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Video SEO Training by @markrrobertson of @reelseo | How To Get Your Videos To Rank on YouTube

“Want to get your videos at the top of YouTube and Google? Mark Robertson, Dave Holland and Carla Marshall will show you how!

 

• Mark Robertson is visiting the UK for the first time to speak to the needs of Brand Marketers, Online Marketers, Video Marketers as they strive to better understand the dynamics of video, media and marketing.

• The day will combine in-depth information with case studies, research, peer to peer discussion and networking. There will be no sales pitches.
Attendance is by invitation only and is limited to business owners, brand marketers, marketing executives and agencies.

• The focus of the workshop is to equip the attendees with all the essential knowledge and skills to execute effective online video marketing campaigns for themselves or their clients.”

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Roku CEO on the Future of Television & Why It’s Such a Squiggly Mess [video] – www.reelseo.com

“The future of television, as Roku Founder and CEO Anthony Wood sees it, is not as futuristic as you’d think, where we’ll be able to watch every movie ever made, in any language, day or night. Wood says the future is getting close. I caught up with Wood earlier this year at the Over-the-Top (OTT) Conference, OTTCON 2012, where he delivered a keynote, ‘Future of TV: Why OTT is a Game Changer.’”

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