“There are two major players conspicuously absent from the promoters group, namely Apple and Google. While Google is not trumpeting their support, when trolling through Chromium message boards you see the wheels are beginning to turn. Apple, on the other hand, has been very quiet on the subject. Many are suggesting we’re headed for a scenario where DASH and Apple HLS exist side by side. Why is this position acceptable?”
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“Bernstein Research wonders if the decision by Providence Equity Partners to pull its minority stake out of Hulu is a signal that the entertainment conglomerates who own most of the streaming service — and who wish to uphold TV’s multichannel model…”
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“Viewers who stream network TV shows may soon discover the free ride is not so free.
Hulu, which attracted 31 million unique users in March under a free-for-all model, is taking its first steps to change to a model where viewers will have to prove they are a pay-TV customer to watch their favorite shows, sources tell The Post.
In fact, the move by Hulu toward the new model — called authentication because viewers would have to log in with their cable or satellite TV account number — was behind the move last week by Providence Equity Partners to cash out of Hulu after five years, these sources said.”
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TubeMogul is releasing some statistics today about the success of its video ad buying platform. The big message: That when real-time video ads, TubeMogul is the biggest buyer.
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Engadget reports, Time Warner Cable is gearing up to release their IPTV streaming service on Roku boxes some time in the near future. They detail that the service, while already available on iOS and Android devices is next …
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“The technology industry is trying to address that question for the millions of customers ready to embrace the next generation of viewing options. In the process it could transform the clunky cable interface, with its thousands of channels and a bricklike remote control, into a series of apps that pop up on the television screen.”
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“Yahoo! Connected TV rather quietly announced a deal with Sony to deploy their Yahoo! Broadcast Interactivity service on existing 2011 Sony TV sets and upcoming 2012 TV sets.
Broadcast Interactivity is a platform feature that utilizes audio automatic content recognition (ACR) technology from IntoNow. At CES 2012, Yahoo! demonstrated Broadcast Interactivity implementations including an enhanced sports content TV app from Showtime, a shopping TV app from HSN, and an interactive advertising implementation with Fidelity Investments. The initial Yahoo! Broadcast Interactivity advertisers also included Ford and Mattel.
More recently, Yahoo! Connected TV provided Mercedes-Benz with interactive TV advertising as part of a broad NCAA Men’s Division I Basketball Championship (“March Madness”) campaign that Yahoo! extended across multiple screens including PC’s. Whenever the 2012 Mercedes C-Class television ads played, Yahoo! Connected TV delivered an interactive TV ad featuring information, photos and videos for the Mercedes-Benz C30 sedan and coupe.”
via Nicolas Weil
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“Web giant Google has joined Apple and others like Sony, Microsoft and Telstra in offering thousands of on-demand movies for online rental in Australia through its video-sharing website YouTube and Google Play store for smartphones and tablets.”
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“Roku streaming devices will be available in the first physical UK stores very shortly, with the electrical retailer Maplin taking stock this week and plans for promotions over the next few weeks. The devices are already available from online retailers Amazon, Box and Scan (and also via Maplin online). The experience in the U.S. was that there was a significant increase in sales once the devices were available in retail stores as well as online.”
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“This year’s Connected Home Global Summit took place on 24th and 25th April and featured a variety of speakers discussing the future of connected home technology, including representatives of major organisations such as the BBC, Three, Samsung and British Gas.”
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